How to improve my website Have a Plan Remove stocky images and ambiguous terminology Include social share and follow buttons Implement calls-to-action Use the right imagery that works for your audience Create a navigation that guides users through your site Let your visitors scroll on your homepage Don't be afraid of white space Stay mobile friendly Focus on SEO Never stop testing Find and fix 404s Create unique offerings Create content for your persona Within five seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Does your website have a low bounce rate?